Social Media Strategists understand the importance of social media in helping a company achieve their business goals. They are able to provide the leadership and project management skills required to coordinate these mission critical initiatives.

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What do Social Media Strategists do?

  • Develops social media strategy. This may be developed at a Corporate, Product, Marketing, Sales, Customer Support, PR/Corporate Communications, or Investor Relations level
  • Provides leadership in developing an integrated social media strategy to align with specific business goals and objectives
  • Collaborates with key internal stakeholders to define objectives, outline requirements and develop scalable programs that tie to business objectives.
  • Creates a social media plan
  • Delivers scalable solutions including profile pages on social sites, viral videos, blogger sites, targeted pages/groups, communities, etc.
  • Advises on the company’s investment in social media to ensure optimal allocation of funds
  • Establishes success measures and key performance indicators for social media
  • Provides social media monitoring strategy and execution plan including the ability to manage vendor selection.
  • Is knowledgeable regarding industry best practices, vendors, tools

A special shout out and thank you to Blaise Grimes-Viort for providing assistance with the descriptions you see on this site. He writes about Online Community Management: http://blaisegv.com.