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So, what do Social Media Strategists do?
Social Media Community Manager
- Implement the Company’s Online Community Strategy
- Manage engagement and interactivity with its audience, and fostering community spirit.
- Coordinate across departments to support their respective missions, ensuring consistency in voice and cultivating a strong community around the brand.
- Work with IT or relevant department to ensure the community platform (for ex. forums, blogs, moderation tools) are kept up to date and functional
- Generate compelling editorial content
- Moderate all User Generated Content according to the Moderation policy (ability to create a Moderation policy if one does not exist), liaising with the Legal team where required
- Manage communities located in social networking sites including Facebook, Twitter, and other similar social media outposts
- Act as an advocate of the Company in community and as the advocate of the community within the Company, engaging in dialogues and answering questions where appropriate
- Monitor effective benchmarks for measuring the growth of the community, and analyze, review, and report on effectiveness of new initiatives
- Share insights from community monitoring to relevant departments to help them evolve their strategies in a timely fashion
- Monitor trends in online community tools, trends and applications
A special shout out and thank you to Blaise Grimes-Viort for providing assistance with the descriptions you see on this site. He writes about Online Community Management: http://blaisegv.com.