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So, what do Social Media Measurement and Analytics Experts do?
Social Media Measurement and Analytics Experts/Specialists
- Define and implement social media measurement strategies and business intelligence analytics that align with a company’s marketing and business objectives
- Recommend, set up, configure and provide ongoing optimization within social media reporting tools as well as knowledge of the latest tools and best practices
- Gather, transform, explore, and analyze social media data from disparate sources
- Perform qualitative and quantitative analysis
- Produce meaningful KPI dashboards and deliver cross-channel performance reports with actionable insight.
- Conduct conversion optimization with the aim of improving efficiency in strategies, increasing ROI, and social media reach.
- Engage in the art of social listening, monitoring to identify themes, assess sentiment and form actionable insights as well generate response recommendations to ultimately protect and promote the company or brand reputation
- Develop a executive and staff presentations on monitoring results
A special shout out and thank you to Blaise Grimes-Viort for providing assistance with the descriptions you see on this site. He writes about Online Community Management: http://blaisegv.com.