Social Media Strategists understand the importance of social media in helping a company achieve their business goals. They are able to provide the leadership and project management skills required to coordinate these mission critical initiatives.
What do Social Media Strategists do?
- Develops social media strategy. This may be developed at a Corporate, Product, Marketing, Sales, Customer Support, PR/Corporate Communications, or Investor Relations level
- Provides leadership in developing an integrated social media strategy to align with specific business goals and objectives
- Collaborates with key internal stakeholders to define objectives, outline requirements and develop scalable programs that tie to business objectives.
- Creates a social media plan
- Delivers scalable solutions including profile pages on social sites, viral videos, blogger sites, targeted pages/groups, communities, etc.
- Advises on the company’s investment in social media to ensure optimal allocation of funds
- Establishes success measures and key performance indicators for social media
- Provides social media monitoring strategy and execution plan including the ability to manage vendor selection.
- Is knowledgeable regarding industry best practices, vendors, tools
A special shout out and thank you to Blaise Grimes-Viort for providing assistance with the descriptions you see on this site. He writes about Online Community Management: http://blaisegv.com.