The Situation:
A large financial services institution wanted to accelerate access to its significant data assets across the enterprise to garner more actionable insights. The prompt: simplify the data and break it into components so that data scientists can leverage them without having a substantial understanding of the underlying core data structure.
The Impact:
The Techstra team defined a reusable approach around the customer domain that could be applied to all. Accomplishments included the following:
- Profiled CRM, contact center, sales, and product data for identification and applicable use.
- Mapped tables/fields that held meaningful and relevant data consistent with building and analyzing future feature sets.
- Delivered data insights and correlations to be considered and matured for line of business assessment and evaluation.
- Created re-usable code for future queries and data extractions on data sets.